This Ad Has a Secret Anti-Abuse Message That Only Kids Can See
Re-Posted Article:
"In an effort to provide
abused children with a safe way to reach out for help, a Spanish organization
called the Aid to Children and Adolescents at Risk Foundation, or ANAR for
short, created an ad that displays a different message for adults and children
at the same time.
The secret behind the ad's
wizardry is a lenticular top layer, which shows different images at varying
angles. So when an adult—or anyone taller than four feet, five inches—looks at
it they only see the image of a sad child and the message: "sometimes,
child abuse is only visible to the child suffering it." But when a child
looks at the ad, they see bruises on the boy's face and a different message:
"if somebody hurts you, phone us and we’ll help you" alongside the
foundation's phone number.
The ad is designed to
empower kids, particularly if their abuser happens to be standing right next to
them. And while this is a great and worthwhile use of lenticular images, how
long will it be before toy companies start doing the same thing to hawk their
products directly at kids? [YouTube via PetaPixel via DIY Photography]"
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